25 May 2025
Executive Summary In an era of endless options and increasing digital complexity, trust has become the ultimate competitive differentiator for B2B companies. This white paper explores how organizations can build, maintain, and leverage trust to drive customer loyalty and business …...
19 Mar 2025
Usman Janekankar of Sanofi presented an inspiring session at the 2024 CXS Summit that explored strategies to master AI applications in the customer experience world! The AI Imperative In an era of rapid technological transformation, artificial intelligence has emerged as …...
08 Apr 2025
In today’s complex business landscape, customer experience (CX) success isn’t about individual departments—it’s about creating a unified, collaborative approach that puts the customer at the center of everything you do. Here’s your definitive roadmap to building a cross-functional CX powerhouse. …...
08 Apr 2025
Executive Summary: In an era of rapid digital transformation, organizations must reimagine their approach to customer experience (CX). This whitepaper explores a comprehensive framework for building adaptive, customer-centric organizations that drive meaningful business impact. Introduction: In the rapidly evolving landscape …...
20 Oct 2020
Produced in partnership with Adweek and Deloitte Digital The role of the Chief Marketing Officer is rapidly evolving. Today, CMOs are charged with driving growth across the entire organization, from revenue to brand reputation, to innovation and customer retention, to …...
13 Oct 2020
All companies are under pressure to deliver a brag-worthy customer experience (CX), but it can be difficult to know where to make investments that are likely to pay off. To guide the way, Zendesk partnered with ESG Research to build …...
05 Oct 2020
The customer experience goes through several pivots in its lifetime to adhere to the ever-changing customer need. Many businesses face the reality of needing to adjust strategy more often than expected which may require new investments for these new plans. …...
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