For two days only, over 30 CX game changers will be in Toronto to deliver this best-in-class program, for companies who want a competitive edge and fresh CX take-aways
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Be at the industry forefront attending the only CX event to exclusively embrace cross-industry CX knowledge-sharing
Most recently, Fred was Vice President of Customer Strategy for McDonald’s USA, Fred was responsible for driving customer focused, insights driven initiatives. Fred led the customer insights and customer experience teams. He also led the development and implementation of the CRM function. Fred began his McDonald’s career in 2014, and has extensive experience in marketing, strategy, brand management, brand activation, new product development and launch, and retail strategy.
Before joining McDonald’s, Fred was the Vice President of Brand Management for Pulte Group, the nation’s largest new home-builder. There, he was responsible for Pulte’s three brands: Centex, Pulte and Del Webb leading the development of brand strategy and strategy activation. He redefined the Centex and Del Webb business models, including new products, retail environments, and mortgage service offerings. He created Pulte Group’s new product development process and led ideation for developing new products. He was also responsible for creating a new, forward-looking segmentation model that unearthed new opportunity targets and modeled future demand by segment. Fred was a member of the corporate strategy team, identifying drivers of shareholder value.
Prior to Pulte Group, Fred served as Managing Partner and Founder for Brandapart LLC, a marketing consultancy that makes strategy actionable. Before founding Brandapart, Fred spent almost 20 years in advertising leading national and global brands such as Campbell Soup Company, Betty Crocker, Raid Insecticide, and State Farm Insurance as well as a number of high tech and financial services companies at the FCB, Leo Burnett, DDB and VSA Partners agencies.