Lavanya Baksi

Lavanya brings Cross-cultural expertise spans 4 continents (NA, SEA, Africa, ME), developing successful GTM strategies for global firms.

At Samsung he leads CRM, Insights & Data strategy, guiding enterprise marketing and commercial decision-making. Drive CRM transformation, elevating customer journeys, personalization, and data-driven segmentation. Set the research and measurement vision, strengthening brand health and marketing effectiveness. Oversee data governance and analytics, enabling seamless integration, advanced modeling, and ROI impact.