Canada’s largest customer experience summit, with 20+ award winners. This interactive forum is designed for CX executives looking to create transformational experiences that increase profitability across the entire customer journey.
This summit will provide you with exclusive access to state of the art information, unavailable elsewhere! Join one of North America’s largest and most informative Customer Experience summits for the most up to date content.
Drive competitive differentiation to enhance your customer satisfaction and cement loyalty. Acquire concrete tools to improve service quality, engage employees, integrate channels, and innovate processes.
Accelerate your progress to:
Gain exclusive insights unavailable elsewhere to deliver on your brand promises and thrive in the experience economy!
Michelle Slater is a award-winning marketer, with 17 years of leadership experience in strategy development, consulting and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences. As the Head of Business Marketing at Twitter Canada, Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans. Prior to joining Twitter, Michelle pioneered social media marketing at RBC. Michelle is an avid runner and volunteers at the Toronto Humane Society.
Douglas Fry is a strategic executive leader with almost 20 years of years of success in building & elevating brands, exceeding growth targets, in the CPG & Restaurant industries. Fry has an expertise in Strategy, Customer Experience, Sales, Marketing, Operations, Purchasing, & Change Management.
His career began in Vancouver with Kraft Foodservice. He propelled through the Sales organization at Kraft, was promoted to the Toronto Head Office to design a new Training department and curriculum for the company. Joining Kraft Brand Marketing next, he directed category Brand management, including product design, production, distribution, and marketing; with full P&L responsibility. His next foray was into Supply Chain with the Canadian restaurant giant, Cara Operations, where he eventually served as Vice President of Milestone’s, Kelsey’s & Montana’s Full-Service Restaurant Brands.
Now with McDonald’s as a Strategy & Operations Executive; he's been one of the architects of the corporate culture & business strategy evolution; redesigned team functionality; launching a myriad of initiatives and tools that are yielding record results for the Brand.
Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry, most recently, the introduction of Smartmail Marketing™ to the marketplace. She joined Canada Post in 2006 and has led teams of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team have also developed business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of “what is possible” and to drive multi-channel business growth for Canada Post, across both Smartmail Marketing and E-Commerce services. In her current role, she is focusing her efforts on promoting industry best practices and marketing initiatives, and providing the education, platforms and support that help marketers act on insights to maximize their ROI.
Jennifer has an extensive background in multi-channel marketing, segmentation and CRM that has been developed throughout her extensive career. Prior to Canada Post, she held senior marketing roles at American Express and TD Bank. She also worked on the agency side at Blitz (Cossette) and InfoWorks, consulting to companies specializing in marketing and segmentation strategies. A Queen’s University graduate (BA Hon. and MBA), she also holds a Masters Certificate in Innovation Management. When she isn’t talking about marketing, she is often thinking about it, while plodding through more than 25 half-, and 3 full-, marathons.