Leila currently leads Under Armour’s End to End Planning and GTM organization. Her scope covers Global Demand & Supply Planning, Global Pricing, Merch Financial Planning, Allocation/Replenishment, Inventory Management, and Material Planning. As the head of Go-to-Market she also oversees the execution of UA’s go to market strategy across product and marketing.
Prior to UA Leila spent over 20 years in consulting and industry working with Fortune 500 companies coming up with creative solution to maximize profits and optimize their planning, sales and supply chain operations using analytics/technology.
Areas of expertise: Retail Strategy, Customer/Account Management, Sales & Profit Management, Assortment Optimization/Localization, Supply Chain Operations, Sales Forecasting, Replenishment Planning, Merchandise Financial Planning, SIOP, Promotional Planning, Inventory Management and Allocations utilizing systems such as SAP, JDA, Just Enough, Oracle and etc.
Proven ability to manage large scale operations and roll out strategic initiatives across multiple stakeholders and various business units.
