Michelle Auguste is a seasoned Media Insights professional with over 20 years of experience in media analytics, insights and strategy development. As the Vice President of Media Insights at the National Basketball Association (NBA), Michelle leads a team of researchers who transform complex media research data into actionable insights. These insights are pivotal in shaping key tactical and strategic initiatives throughout the league. Under her leadership, the NBA has achieved a threefold increase in the revenue from media distribution deals, highlighting the significant value of the league’s media assets.
Prior to joining the NBA, Michelle built a distinguished career in the cable TV and media entertainment industry. She served as the Vice President of Research at Lifetime Networks, Logo/MTV Networks and Fuse Media and began her career at BET.
Michelle holds a Master’s Degree in Marketing from Baruch College and a Bachelor of Arts in Psychology from Boston College. In 2006-07, she completed in the NAMIC Executive Leadership Development Program.
Day 1: May 28, 2025
Day 2: May 28, 2023
9:00 am
KEYNOTE: DRIVING DATA-DRIVEN SUCCESS
Leverage Data to Drive Strategic Decisions and Optimize Engagement in a Complex, Multi-Department Environment.
Enhance content engagement, refine distribution methods, and forge stronger partnerships by analyzing media engagement, content performance, and market trends. Take away actionable strategies to:
- Utilize data-driven insights to inform content and engagement strategies.
- Build cross-functional collaboration to create cohesive, high-impact initiatives.
- Translate media trends and performance metrics into actionable strategies for customer and partner engagement.
Optimize distribution channels to ensure your content reaches and resonates with the right audiences.
