Excited to take on a new challenge with the N.Y. Mets. I’ll be in charge of Partnerships, Ticketing and Events and look forward to working with this great organization.
Past role:
Jeff presides over the largest Sports Revenue portfolio in North America.
Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top quality sport and entertainment experiences to its fans. It is the parent company of the NHL’s Toronto Maple Leafs, the NBA’s Toronto Raptors, MLS’s Toronto FC, the CFL’s Toronto Argonauts and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League) and Toronto FC II (United Soccer League). MLSE also provides fans in Toronto incredible live music and entertainment events. MLSE strives to deliver championships to their city and their fans and bring the world to its feet.
Jeff has been with Maple Leaf Sports & Entertainment since 1997; following his education at Bowling Green State University.
Jeff brings 22 years of sports sales, marketing and leadership experience. During his time with MLSE he contributed to the expansion of the NBA and the Toronto Raptors and later the expansion of MLS and Toronto FC. Some of his other notable accomplishment include:
- Instrumental in securing the largest naming rights deal worldwide with Scotiabank.
- Secured a North American landmark beer deal with MolsonCoors.
- Created the Toronto Raptors first jersey entitlement with Sunlife which has a significant social impact with the “Dunk for Diabetes” initiative.
- Hosted the NBA All Star Game for the first time in Canada.
- Kit & naming rights deal with BMO for Toronto FC.
- A partnership with Drake and the creation of the OVO retail line.
In 2011, Jeff was awarded the “Coach of the Year” by MLSE for his outstanding leadership skills. In 2012, Jeff was recognized by the Globe and Mail as one of the “5 To Watch”, which recognizes 5 of the top sports marketing leaders in Canada.
Day 1: May 28, 2025
Day 2: May 28, 2023