I’m a digital leader with 9+ years of experience transforming platforms, optimizing customer experiences, and delivering complex projects from vision to execution. Currently serving as Director of Digital Platforms & Customer Experience at Tennis Canada, I bring a proven track record of leading enterprise-wide initiatives that drive engagement, operational efficiency, and measurable business results.
Over the course of my career at Tennis Canada, I’ve grown from a coordinator role to director, building a deep understanding of both the technical and human sides of digital transformation. My expertise spans platform strategy and optimization, CX design, project management, and stakeholder engagement—all grounded in a data-driven approach to decision-making.
I thrive in environments where innovation meets execution—whether it’s mapping customer journeys to identify hidden opportunities, migrating enterprise systems with zero downtime, or leading cross-functional teams to deliver projects on time and within budget.
Outside of project delivery, I’m passionate about coaching teams, fostering collaboration, and translating complex technical concepts into clear business value. My leadership style is built on transparency, adaptability, and the belief that customer experience is the ultimate measure of success.
If you’re looking for a strategic partner to lead digital change, elevate customer experiences, and deliver results, let’s connect.
Day 1: May 28, 2025
Day 2: May 28, 2023
