Arnie Guha, Ph.D. is a Partner and Head of the User Experience Strategy and Design practice at Phase 5, an insights consultancy that helps organizations Make Bold Decisions across Brand, CX, UX, and Innovation.
At Phase 5, Arnie leads multidisciplinary teams focused on the human impact of emerging technologies, including the development of the TAR Framework (Trust, Alignment, Recourse) to ensure AI systems remain intelligible, aligned, and challengeable.
Arnie also serves as Chair of the Advisory Board at Green College (UBC), and Chair of the John B. Aird Gallery, and is Past President of The National Club, Toronto. He is the creative visionary behind Acid4Yuppies, a multidisciplinary art project exploring perception, experience, and consciousness through lightboxes, silk accessories, interior design, and immersive installations.
