Passionate about people and good service experiences. I focus on the strategic “why” behind complex product ecosystems. My approach is centered on seeking the depth of a problem – whether uncovering friction points across the end-to-end travel journey for Porter Airlines or streamlining fragmented user experiences across diverse digital touchpoints.
I thrive at the intersection of brand, business objectives, and user needs, leveraging ethnographic research and service design methodologies to build cohesive, scalable products that solve systemic problems.
Day 1: May 28, 2025
Day 2: May 28, 2023
