Marisa Murgatroyd is the Co-Founder of The Experience Group, where she helps leaders close the gap between their AI and digital investments and the experiences their customers actually have. Drawing on behavioral science frameworks from mentors Yu-kai Chou (Octalysis) and BJ Fogg (Stanford Behavior Design Lab), she has designed and optimized thousands of customer journeys across industries, consistently outperforming benchmarks in retention, completion, and referrals. She created the X-Factor Experience Design methodology, trains and certifies a growing team of experience design consultants, and speaks at international CX conferences on AI, behavioral design, and human-focused customer experience strategy.
Day 1: May 28, 2025
Day 2: May 28, 2023
