Max Black

VP Sales

Max Black is a sales leader at ASAPP who owns strategic customer relationships across financial services, utilities, retail, and other sectors for the firm. An early employee of ASAPP from 2017, Max founded the Customer Success function and also led Solutions Engineering, playing a key role in growing the company’s impact to customers and refining its approach to value delivery and technical solutioning. Prior to ASAPP, he worked on some of the earliest enterprise AI transformations at IBM Watson Group for multinational clients across sectors.


All Sessions by Max Black

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Day 1: May 28, 2025

Day 2: May 28, 2023

2:30 pm

TRACK 1: CUSTOMER EXPERIENCE

INDUSTRY EXPERT: AI ROADMAP

Build an AI roadmap to elevate customer experience in banking. From setting early priorities to selecting the right partner, Harry will reflect on the decisions and discussions that are shaping their approach. Explore how clear alignment, trusted expertise, and long-term vision are laying the groundwork for future impact.

  • Strategize to developing agentic AI roadmap
  • Evaluate and chose a vendor positioned to support long-term goals
  • Process of building internal confidence and momentum in the program
  • How the program balanced innovation with governance of risk and compliance
  • What future-ready looks like: laying the foundation for scale and adaptability