Customer Experience and Success Executive with 25+ years of record-setting performance in the technology and software industry. As employee #127 at Salesforce, Rita was among the first named Account Executives and Customer Success Managers, serving Enterprise, Commercial, and SMB customers. She has been a pioneer in shaping what world-class customer experience looks like, blending strategic vision with operational excellence.
Rita is known for creating high-impact, customer-centered strategies that reduce churn, elevate satisfaction, and drive long-term value. She has led global teams through transformational growth by fostering cultures built on trust, transparency, and continuous improvement. Her CX leadership spans the full journey from onboarding and adoption to expansion and loyalty, ensuring that every touchpoint strengthens customer relationships and delivers measurable outcomes.
Recognized for her client-first mindset and fast execution, Rita’s core strengths include building inclusive, high-performing organizations, driving experience-led growth, and scaling customer-centric programs that align people, processes, and platforms for sustainable growth.
