Sarah Reuter

Sarah Reuter (General Manager of Cisco Collaboration, Canada) Bio:
Sarah Reuter is GM, Cisco Collaboration Canada, where she leads the country’s go-to-market strategy for CX, collaboration devices, and the Webex platform. She works with enterprise and public sector customers rebuilding their CX foundations for the agentic era — moving beyond stitched-together stacks toward unified context and real-time orchestration.

Sarah’s perspective is shaped by years at the intersection of sales leadership, competitive intelligence, and emerging technology, and she’s still learning alongside the customers navigating this shift. She lives in Squamish, BC, where weekends are for Mads, Nick, and the mountains