Winnie Chang is a digital strategy and customer experience leader with over nine years of experience driving large-scale digital transformation initiatives. As Director of Digital Platforms & Customer Experience at Tennis Canada, she oversees enterprise digital strategy, product innovation, and customer engagement across national platforms. Winnie has led major digital launches—including the reimagined Tennis Canada and National Bank Open websites—delivering significant growth in engagement and conversion. Her expertise spans CRM optimization, data-driven marketing, and cross-functional leadership. Passionate about leveraging technology to enhance audience connection and organizational impact, Winnie is committed to empowering teams and advancing inclusive, user-centered digital experiences.
